In celebration of Amazon Music’s dedication to music in all its forms, Eat It Up Media built a state-of-the-art mobile music lounge housed in a repurposed and custom-designed school bus that invited musicians performing at the country's most celebrated festivals to hang out in an intimate, tech-forward space.
The interior of the fully branded, Alexa-enabled bus consisted of custom-built seating (used for a multitude of interviews), a vinyl record station with an integrated sound system, TV screen, video games, recording and content-capture capabilities, as well as a sleek kitchen and hidden washroom.
Reflecting the same tech-focused capabilities of the bus's interior, the exterior was equipped with a weather-proofed screen (designed to stream content from the inside of the bus to fans on the outside), awnings for exterior lounge setups, environmentally-friendly rooftop solar panels, and a massive rooftop stage with plug-and-play capabilities—allowing musicians to perform whenever, and wherever when the Amazon Music bus was onsite.
Launched during the height of summer, each festival stop included engaging brand ambassador activations and incredible onsite giveaways for new and existing Prime members.
