Developed in partnership with Publicis and Eat It Up Media, the Parfums Christian Dior campaign involved an extensive takeover of the Toronto Distillery District, including two captivating projection mapping spaces, custom static mural advertising at six separate locations across the thirteen-acre District, and seven custom street banners along the Village’s main artery.

For undeniable pièce de résistance, the campaign also includes the installation of a monumental 56-foot-tall silver fir Christmas tree adorned with striking white and gold ornaments and a custom-built branded carousel wrapping around the entirety of the tree’s base—serving as the Winter Village’s magnificent centrepiece as well as the scintillating star of the opening night tree-lighting ceremony.

With a visitor count of 1,250,000 for the 6-week event - paired with an abundance of media coverage centred on the Dior experience - this activation garnered over 2.5 billion impressions.

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