Taking inspiration from the series’ heart-pounding sci-fi premise, Eat It Up Media partnered with Initiative to light up the night sky with a dazzling and contextualised War of the Worlds drone show ahead of the series premiere, simulating a striking alien invasion above Toronto.
Consisting of 200 carbon fibre drones, EIUM worked hand-in-hand with its team of professional animators, designers, and Unmanned Aircraft System (UAS)-certified drone pilots to bring CBC messaging to thousands of people across the city in an unforgettable way.
