To celebrate the magic of the holiday season, we partnered with Wavemaker and the Armani team at L'Oréal Luxe to create a stunning, glass-walled truck—inviting shoppers across Montreal to view a gorgeous Armani Beauty display all while receiving free samples of luxury Armani makeup and perfume.
Deployed over ten days and travelling to locations frequented by audiences in search of refined and unforgettable gifts, the interior buildout consisted of a stylized Christmas tree with red satin ribbons, an Armani "Ferris wheel of wishes," twinkling lights, Armani gift bags, and a variety of perfumes, foundations, and lipsticks in larger-than-life formats.
Participants were also invited to scan a QR code displayed on the truck to spin the "wish wheel" for a chance to win additional gifts and discounts.
